• Indie beauty conversations: Cheekbone Beauty
    on 9 May 2021 at 11:00 pm

    10 May 2021 — Bootstrapping the business with her own money while working a full-time job, Jenn Harper wanted to launch Cheekbone Beauty with her own formulations. Having achieved that for her Indigenous-owned and founded, digitally-native, Canadian cosmetics company, we caught up with brand founder Jenn on what it takes to launch and grow an indie beauty brand in today’s landscape. Where did the idea for Cheekbone Beauty come from? Click to EnlargeJenn Harper, founder of Cheekbone BeautyIn

  • Profile: The Inspiration Behind Innovation
    on 4 May 2021 at 11:00 pm

    23 Apr 2021 — In 2020, Guide Beauty launched onto the precision makeup scene. Co-founded by makeup artist Terri Bryant and created after Terri was diagnosed with Parkinson’s, the indie beauty name champions inclusivity. The inspiration behind new inventions, innovations and insights can come from a whole range of experiences, ideas and sources. These explorations by beauty innovators lead to a plethora of new and exciting product developments and services bursting onto the beauty and personal

  • The marriage of beauty with wellness and self-care
    on 4 May 2021 at 11:00 pm

    04 May 2021 — As beauty, health and wellness increasingly converge and grow into meaningful practices, the idea our beauty habits are providing self-care and act as a form of therapy is resonating with consumers. Wellness is a key driver in beauty and personal care (BPC) in 2021. As the value consumers place on their wellness journeys continues to rise, there is growing emphasis on wellness, self-care and beauty as therapy. So much so that wellness beauty is now a fundamental BPC theme that g